Though the Circuit of the Americas (COTA) track is a mere 15 miles from downtown Austin, it can take up to two hours to get there and park on the days of the Formula 1 races. If you’ve attended an F1 race before you may have noticed a lot of helicopter activity overhead. Those helicopters … Read more
Everyone knows about Austin City Limits, but far fewer people know about the production company behind the event. C3 Presents is the purveyor of a number of national, large-scale events including ACL. If you’re an event planner, promoter or local business these are the guys you want to get in good with before the festivities … Read more
An estimated 115,000 people were in Austin for ACL last year and thousands of locals also took part in the festivities, but who is in the audience? This is exactly what businesses, event planners and media pros want to know so they can tap into the ACL audience and capture their attention. It was estimated … Read more
A lot of local and state media will be around town during ACL covering the event and giving musical acts a chance to take center stage in the Live Music Capital of the World. When it comes to music Austin media outlets are at the forefront of getting musicians off the ground and into the … Read more
Each year 225,000 people come to Austin to take part in the ACL music festival. All these extra people paired with the festivities puts safety at the forefront. While things typically don’t get out of hand, city and festival officials say taking preventative measures is a must to keep things under control and provide a … Read more
Now that SXSW 2014 has wrapped up, you may be experiencing feelings of festival withdrawal. After six days of nonstop sets, sessions and shows this is to be expected. Here’s how to gracefully get through the transition period. Relive the Greatness The organization behind SXSW does their best to capture all the happenings of the … Read more
In the most musical of cities, SXSW sets the stage for six days of indulgence in everything rhythmic. Artists from all genres come together for the most highly-anticipated music festival of the year, with many hoping to score their big break. Past SXSW Music discoveries include Hanson, John Mayer and James Blunt. Clearly you never … Read more
When the SXSW Film portion was officially conceived in 1994, the goal was to “provide a forum for new voices in filmmaking, a community where filmmakers can celebrate and support one another, and a source of discovery for the future of film.” The SXSW Film Festival has come to be known as the place for … Read more
Interactive is the first conference on the SXSW calendar, and it’s come a long way since it began in 1994. It is decidedly the most tech-savvy portion of the festival, where technological concepts meet the consumer base. During this portion of SXSW, many of the latest innovations are unveiled. The segment now runs a full … Read more
Interactive, Film, Music – oh my! It’s that time of year again, when the streets of Austin overflow with SXSW festival-goers. Every year the festivities get bigger, and the need for a transportation service gets greater. Here are four scenarios when skipping the car rental and opting for black car services instead of a cab is … Read more